An ident (short for identification) is a short visual sequence or animation, typically lasting a few seconds, used by television channels, production studios, or creative brands to identify themselves.

• Purpose: To establish brand identity, create recognition, and set the tone or mood before or between programs.
• Format: Often includes a logo, typography, and stylistic animation or effects.
• Context: Common in broadcasting (TV idents), film studio logos, and modern digital branding projects.

The Artifact Lab ident carries the tone of mid-century scientific broadcasting, evoking an educational or technical authority. It positions itself as experimental and archival, while tapping into the retro aesthetics of knowledge, research, and discovery.